Dusting off the old west.
Rebrand for Park County Travel Council which is situated on the east entrance of Yellowstone National Park.
This integrated campaign positioned Cody as “The Great American Adventure.”
The first year of the campaign, visitors spent an additional $39.2 million in Park County, a 10% increase over the previous year.
Client: Park County Travel Council
Agency: Sukle
Creative Director: Mike Sukle
ACD/Art Director: Jeff Euteneuer
Designer: Greg Jesse
Copywriters: Jim Glynn, Robert Borges, Ricky Lambert
︎ The Fifty