Dusting off the old west.
Rebrand for Park County Travel Council which is situated on the east entrance of Yellowstone National Park. This integrated campaign re-positioned the Cody region with a new logo, tagline and campaign. The first year of the campaign, visitors spent an additional $39.2 Million in Park County, a 10% increase over the previous year.
Client: Park County Travel Council
Agency: Sukle
Creative Director: Mike Sukle
Art Director: Jeff Euteneuer
Designer: Greg Jesse
Copywriters: Jim Glynn, Robert Borges, Ricky Lambert