Denver Water

About half of a household’s water goes to outdoor use. So during the hot Denver summer months, water usage can really spike.

That’s where the Use Only What You Need campaign comes in. Each year, a fresh and interesting take was introduced and blanketed the city. And it worked. Research consistently showed an over 20% reduction in water usage attributed to the campaign.

This particular year’s effort offered some visual hyperbole with a simple message of where to cut back. OOH of all shapes and sizes delivered the goods.

Client: Denver Water
Agency: Sukle
Creative Director: Mike Sukle
Art Directors: Jeff Euteneuer, Andy Dutlinger
Copywriter: Jim Glynn
Photographer: Jaime Kripke