Denver Water
About half of a household’s water goes to outdoor use. So during the hot Denver summer months, water usage can really spike.
That’s where the Use Only What You Need campaign comes in. Each year, a fresh and interesting take was introduced and blanketed the city. And it worked. Research consistently showed an over 20% reduction in water usage attributed to the campaign.
This particular year’s effort offered some visual hyperbole with a simple message of where to cut back. OOH of all shapes and sizes delivered the goods.
![](https://freight.cargo.site/t/original/i/566cfa8d1232cf2432b3cb3452c163f36a340ee93e88e41460f05c5306046df9/waterless_sprayer_o.jpg)
![](https://freight.cargo.site/t/original/i/9c2ce1545ba8420bc4c646fca6c1a854ece682f4c132bcdc1b9d8e8edf5732ff/waterless_can_o.jpg)
![](https://freight.cargo.site/t/original/i/a8c66cd43b09d8f16c12036134813583fd372021642920247cddc9582c334f2c/waterless_hose_o.jpg)
Client: Denver Water
Agency: Sukle
Creative Director: Mike Sukle
Art Directors: Jeff Euteneuer, Andy Dutlinger
Copywriter: Jim Glynn
Photographer: Jaime Kripke
Agency: Sukle
Creative Director: Mike Sukle
Art Directors: Jeff Euteneuer, Andy Dutlinger
Copywriter: Jim Glynn
Photographer: Jaime Kripke