Descente Cycling

If you ride bikes, you know. If you’re new or riding more, you might not. So we did some education on the intimate subject and literal pain point of numb genitals while cycling. 

Client: Descente
Agency: Factory Design Labs
Copywriter: Bill Roden
Art Director: Jeff Euteneuer
Creative Director: Steve Whittier

︎ Communciation Arts Advertising Annual.