Kids grow better outside.
Great Outdoors Colorado is the primary recipient of the state’s lottery proceeds. Funds are used to build parks and trails, support community projects with grants and promote outdoor education.
The opportunity was to get kids and families out from behind screens and into the wild. So we created a brand and advertised the outdoors.
The launch was built around a bucket list of 100 Things To Do Before You’re 12. Everything from climb a tree to hike a fourteener. It was a hit. By the end of its first year, Generation Wild became recognized and beloved across the state.
Client: Great Outdoors Colorado
Agency: Sukle
Creative Director: Mike Sukle
ACD/Art Directors: Jeff Euteneuer, Pedro Saldarriaga
Designer: Greg Jesse
Copywriters: Jim Glynn, Ricky Lambert, Andrew Goldin
︎The Fifty Judges Choice OOH
︎The Fifty TV/Video
︎The Fifty Website
︎The Fifty Digital
︎One Club Denver Gold