Generation Wild Outdoor Stewardship

During the pandemic, Colorado parks and trails saw record visits which is great. The not so great part was visitors ignoring Leave No Trace etiquette, especially excess trash. Problem is, typical signage at trailheads tends to be a lot of finger-wagging, don’t-do-this messaging and circle-with-a-line-through-it graphics.

This campaign educated kids, families and newbies at trailheads with a friendlier and inviting tone.

The trash cans were wrapped with monster teeth and let out a “belch” when the lid closed activated by a solar-powered motion senser. Posters cut through clutter with bright, simple illustrations that reframed the rules.

︎ Ad Club Colorado The Fifty

Client: Great Outdoors Colorado
Agency: Sukle
Creative Director: Mike Sukle
Art Director: Jeff Euteneuer
Copywriter: Curtis Smith
Fabricator: Tim Sukle