Generation Wild Outdoor Stewardship
During the pandemic, Colorado parks and trails saw record visits, which is great. The not so great part was visitors ignoring Leave No Trace etiquette.
Typical trailhead signage is filled with “don’t do this” messaging. The opportunity was to educate kids, families and newbies with a friendly and inviting tone.
Trash cans were wrapped with monster teeth and let out a “belch” when the lid closed, activated by a solar-powered motion sensor. Posters cut through clutter with bright, simple illustrations that reframed the rules.
Client: Great Outdoors Colorado
Agency: Sukle
Creative Director: Mike Sukle
ACD/Art Director: Jeff Euteneuer
Copywriter: Curtis Smith
Fabricator: Tim Sukle
︎ Ad Club Colorado The Fifty
Agency: Sukle
Creative Director: Mike Sukle
ACD/Art Director: Jeff Euteneuer
Copywriter: Curtis Smith
Fabricator: Tim Sukle
︎ Ad Club Colorado The Fifty