Man’s Time of the Month — Jeff Euteneuer : Art Director

A man’s time of the month.

Research showed, in 95% of Denver households, men are tasked with managing the automatic lawn sprinklers.

But they tend to set the timer and forget about it rather than adjusting it each month based on weather and wasting water in the process.

So we reframed the behavior we wanted. We challenged men to man up and actually lift a finger. The radio campaign reached the masses. On the site, we offered a monthly text reminder sign up and manly ringtones for download.