Red Rocks Brand Identity


Red Rocks is a City and County of Denver park and possibly the world’s most iconic natural amphitheatre.

This rebrand positioned Red Rocks as not just a concert venue but as a landmark tourist destination. 

The primary usage is a badge with custom crafted typography. Secondary usages were created for apparel and web applications.



Client: City and County of Denver
Agency: Factory Design Labs
Creative Director: Jonas Temple
Designer: Jeff Euteneuer