Live life off leash.
On a trail outside of Durango, the founder was inspired to create the canine equivalent of an energy bar for his dog, Zuke. A brand was born and grew into a treat and nutrition line for adventure dogs.
The treats campaign paid homage to the origin story using trail signs to convey the connection to the outdoors. A library of video and still assets was created to run in just about every social and digital format imaginable with an array of brand and product-focused messaging.
Client: Purina
Agency: Sukle
Creative Director: Mike Sukle
ACD/Art Director: Jeff Euteneuer
Copywriters: Jim Glynn, Elliot Nordstrom, Andrew Goldin
Director/Photography (Treats): Jaime Kripke
Director/Photography (Food): Felt Soul Media