Zuke’s Natural Dog Treats
On a trail outside of Durango, the founder was inspired to create the canine equivalent of an energy bar for his dog, Zuke. A brand was born and grew into a nutrition line for adventure dogs.
This treats campaign payed homage to the origin story using trail signs to convey the connection to the outdoors.
A library of video and still assets was created to run in just about every social and digital format imaginable with an array of brand and product focused messaging.
Copywriter: Jim Glynn
Art Director: Jeff Euteneuer
Director/Photography (Treats): Jaime Kripke
Director/Photography (Dog Food): Felt Soul Media